Field Marketing: Innovation Integration & Implementation

Free Download A Study of Field Marketing Across Europe Part III, Innovation Integration & Implementation: A Glimpse @ the Future of Field Marketing, is taking a glimpse at future needs and requirements in a shopper centric environment powered by digitalization and technology. It looks at Field Marketing as a Glocal Business, New Alliances and Strategic Partnerships, as well as Scaling Up Plus Scaling Down of services.

If you missed the first two parts, find a brief summary and the respective download links here:

Part I of our study of Field Marketing in Europe, Impactful, Innovative & Interdisciplinare: Identifying Field Marketing defined Field Marketing as being about personal interaction, with a DNA consisting of the two strands sales and marketing. These two strands are reflected both in the service range of the majority of Field Marketing agencies, as well as in modern day hybrid services delivered for example by “brand ambassadors”, providing Availability, Activation, Engagement and Implementation Insights to Field Marketing clients across all industry sectors, all sizes, locally and globally, thus making it into a billion Euro industry in Europe.

Part II of our study, Influences, Interactions & Innovations: Framing Field Marketing Across Europe, is based on an online survey with Field Marketing agencies from 28 European countries. It deals with the questions of specialization vs. broad range of services as well as stepping into new services, the competitive environment including outside players, how retailers Influence the execution of Field Marketing with granting allowance in-store, how client influence via KPI’s and payment types, with employment forms defining set-up and costs, as well as how current trends and developments like retail restrictions, international projects, shopper marketing, online/mobile promotions, plus crowdsourcing and other trends are impacting budgets and service delivery from the point of view of Field Marketing Providers.



written by Glaeser Kerstin (16 posts)

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